Insanity = continuing to invest energy in something that is not working
Better data = better results
Once we are in the implementation stage of your marketing plan it is very important to track the response rates to the different mail / marketing tools that we use. At the end of the day the effectiveness of any marketing program should be measured by the positive change it had on your bottom line earnings.
There are many ways in which we monitor the effectiveness of your marketing efforts – to name but a few – we will look at numbers – such number of phone calls, appointments, sales revenue, close rates, average sales price, and website hits.